TransMedia Group Buzz: Madden Coaches Russian Publicists How To Manage a Crisis

Wednesday, November 14, 2012

Madden Coaches Russian Publicists How To Manage a Crisis

Tom Madden, CEO of TransMedia Group, will be delivering an address on November 15^th, 2012 at the PR Russia Forum (http://www.prrforum.ru/) in Moscow on a subject very familiar to him, Crisis Management. Mr. Madden will discuss Crisis Management programs he and his team have exemplified and implemented for major companies such as American Broadcasting Companies, AT&T, and Kellogg’s. Examples such as successful crisis management communication strategies and predicament of political campaigns of Barack Obama and Hillary Clinton will be discussed during Maddens address. Tom Madden also had the opportunity to be Vice President and Assistant to the President of NBC during a rough period for the network in 1980’s before he had established TransMedia Group.

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About TransMedia Group

Our mission is to make our clients newsworthy in ways that advance their business goals. First we develop a plan. It identifies what we seek to accomplish and how we propose to go about it by creating effective media strategies and tailoring messages to attain clearly-defined objectives. To do this, we'll look objectively at our clients' business. Then from our vantage of many years of media experience, we'll find out what's different, special and interesting about our client. Always, we'll spot something, some hook that will make not only a good story, but a compelling story, an irresistible story, a believable story to the media. Then we'll create the most effective ways to underscore its timeliness and drive home the salient points we need to make. Our news releases and other presentations on behalf of clients are always truthful and accurate, but never dull or lacking in originality. We tell our client's story inventively -- in the best possible way to attract media attention. We target media that reach markets of importance to our client's business. And we hit our prime target over and over again.