Tuesday, October 23, 2012

4 Steps Nonprofits Can Take to Establish a Lasting Partnership


Ashley Halligan, an analyst at Software Advice, recently reached out to interview one of our clients--the Multiple Sclerosis Foundation--about tactics nonprofit organization should take to establish lasting cause marketing relationships. The article was mentioned in a New York Times post yesterday, too.

Nathalie Sloane, Development Director of of the Multiple Sclerosis Foundation, was quoted in Halligan's article:



In the meantime, nurturing that relationship is the key to ensuring longevity. Nathalie Sloane, Development Director of Multiple Sclerosis Foundation, emphasizes the value in keeping a business actively involved in an NPO's efforts "so they can have a hands-on approach on what happens day to day."

Halligan's articles suggests four fundamental steps to identifying and achieving relationships with for-profit businesses. Read her original story on the Software Advice blog.











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