TransMedia Group Buzz: Joe Kaufman

Tuesday, June 5, 2012

Joe Kaufman

From a young age Joe Kaufman was interested in events that impacted the lives of families around the world. After earning his Bachelor of Arts in Speech Communications at the University of Maryland, Joe Kaufman moved to Broward County where he has been an active member of the local community for over 17 years. From fighting to shut down both local and national charities that raise funds in support of terrorist organizations that conspire to kill Americans overseas, to establishing the Americans Against Hate non-profit organization, Joe Kaufman has impacted the lives of American’s everywhere. More than beginning the AAH and fighting for his beliefs, Joe Kaufman has also been an active member of the Florida community by supporting groups like the Broward County Special Olympics, AIPAC and the Anti-Defamation League. From his childhood background and active role in the community it comes as no surprise that he has decided to run for Congress. Joe Kaufman is an active believer, supporter and leader of communities across America. Be sure to follow Joe Kauffman on twitter @joekaufman and facebook at Joe Kaufman for updates along his campaign trail.

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Our mission is to make our clients newsworthy in ways that advance their business goals. First we develop a plan. It identifies what we seek to accomplish and how we propose to go about it by creating effective media strategies and tailoring messages to attain clearly-defined objectives. To do this, we'll look objectively at our clients' business. Then from our vantage of many years of media experience, we'll find out what's different, special and interesting about our client. Always, we'll spot something, some hook that will make not only a good story, but a compelling story, an irresistible story, a believable story to the media. Then we'll create the most effective ways to underscore its timeliness and drive home the salient points we need to make. Our news releases and other presentations on behalf of clients are always truthful and accurate, but never dull or lacking in originality. We tell our client's story inventively -- in the best possible way to attract media attention. We target media that reach markets of importance to our client's business. And we hit our prime target over and over again.